Rhino Horn Demand Reduction
campaigns have worked in several countries between the 1970's and 90's:
Japan, South Korea, Hong Kong, Singapore, Taiwan and Yemen were all once major consumers of rhino horn, but no longer are thanks to the three-step strategy used:
- 1. Government-initiated medical research into the efficacy of rhino horn, which found that it had no medicinal benefits whatsoever and was no cure for anything.
- This resulted in rhino horn being officially removed from the Traditional Medicine pharmacopoeia of each of these countries by their respective governments.
- Government-driven Rhino Horn Demand Reduction (RHDR) campaigns launched and maintained until the consumption was effectively ended.